Improving Internal Account Management

Summary

"Organisations vary widely in the scope of their Account management role, which may include some or all of these: communication facilitation of strategy and standards, planning and support, delivery and relationship management. Solutions and recommendations are provided for dealing with key challenges people typically find with the role: lack of IT flexibility, authority, credibility, business engagement, gaining awareness, and dealing with SLA’s. Comparisons of the role responsibilities and structure of account management across various organisations are illustrated. Finally the use of Account plans and the demonstration of the value that the role can bring to both the business and IT are covered. "
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