(Past Event)

Partner, not Service: Making IT Part of the Business

"Internal Account Managers (IAMs) or Business Relationship Managers (BRMs)... act as a conduit between business and IT, and become 'trusted ambassadors' for the IT organisation"
Integrating IT with Business Requirements, Forum Report, July 2011



Striving to deliver value, cut costs and ensure responsiveness to Business needs are key challenges for corporate IT, so it is critical to move from being a service provider to a partner. Many organisations are currently struggling with managing this cultural shift, and being able to demonstrate the value of strategic partnering.


The Co-operative Banking Group


Join this workshop to share experience and knowledge with corporate IT peers of the challenges faced when dealing with the Business, best practice approaches to engagement and the successful role of the Internal Account Manager.

Who should attend

IT managers and strategists looking to align and integrate IT to the Business to deliver successful projects and gain value from current investments.


The final agenda will be developed through consultation amongst delegates - provisional discussion areas include:

  • Presentation: The Co-operative Banking Group
  • Strategy development with the Business
    • Identifying and managing priorities with the Business
    • Identifying the required business objectives, outcomes and benefits
  • Making IT a strategic partner with the Business
    • Engagement
    • Communications
    • Reporting
    • Strategy alignment
    • Cultural change
  • The role of the IAM / BRM
    • Measurement of success - KPIs
  • Governing the relationship between IT and the Business - structures
  • Demonstrating Value - tracking benefits
Unparalleled Learning

"Just wanted to say thanks; another great day where I have come out with more knowledge than I entered with"

"Many thanks; [the event was] very good and beneficial"

"I have never not found a day interesting"

"The Corporate IT Forum is a fantastic level check, free of vendor sell and consultancy hype. I like the open sharing of experience…"

"We get valuable knowledge and experience from members of The Corporate IT Forum. This helps us to make better and informed decisions to reach our business goals…"

"The knowledge from other people on what they are doing/have done is invaluable to my team"

"The workshop validated the marketplace for supplier apps; participants were of a uniformly high standard; personally, I value highly the ethos of the Forum in the fact that it is supplier independent"

Tel: +44 (0) 1442 866634