Social Media Strategies

Corporate IT Forum workshops are requested by and specifically designed for IT professionals striving for best practice in the corporate environment. Free from supplier involvement, delegates receive real-world information from experienced and unbiased peers.

Social Media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.

The potential payoff for corporate social media participation is enormous. Companies using Social Media may have a better sense of how they are perceived by their target audiences, they may establish a two way dialog with key stakeholders and companies will empower their customers to speak with them, not at them.

But without a strategic approach to social media, it’s difficult to succeed.

The final agenda will be developed through consultation amongst attending delegates, but possible agenda items for discussion include:

- Implementing a Social Media strategy (the key ingredients of making Social Media a Success)
- Using Social Media to communicate with third parties, customers & suppliers
- Social Media for internal use
- What access, if any, should you give to your employees
- Governing 'appropriate usage'
- How to measure and demonstrate value